The Bella Rosa Experience


At Bella Rosa, we believe that our product extends beyond bridal & occasion wear and into the uniquely romantic experience of shopping for that ideal wedding ensemble for brides, their wedding party and their distinguished guests. And though we work hard and continuously to assemble the best selection of styles and values available anywhere in Virginia, that ideal shopping experience is what we’re proudest to offer. There are lots of places to buy a wedding dress, after all, but very few anywhere that offer the sort of service and setting we know brides truly hope for.

We literally designed Bella Rosa’s 7,500-foot retail space from scratch to be the ideal venue for the display and selection of eventwear, with dedicated departments for bridesmaids, mothers, tuxedos, & prom gowns. And, of course, our spacious yet secluded bridal salon is full of luscious silks, intricate laces, dazzling beadwork, and fashion-forward silhouettes. You can also select from our superior collection of veiling, headpieces, and other accessories to accompany your perfect gown with the help of your experienced Bridal Consultant who will help you pull it all together seamlessly.

Virginia Brides (and a number of bridal media outlets!) are raving about the service, selection and value to be found at Bella Rosa Bridal. We look forward to hosting your visit so you find out why for yourself!

Happy wedding planning!


In-House Alterations

Bella Rosa’s complete menu of services includes a team of the most experienced bridal and formalwear seamstresses available in Richmond, from delicate handwork to complete design and customization service. There’s really nothing our partners at Fariba Alterations, who do all their work right here in the salon, can’t do for our customers!


Each Bella Rosa bridal gown includes two complete pressings, one before your portrait and one before your event, and storage up to your wedding date is also complimentary. Additional bridal pressings, or pressings for other garments, are available for a nominal charge.

On-site Dressing

Our service to you doesn’t necessarily end when we carry your gown out the door for you. We’re also available to come to your location to assist in both your pre-ceremony dressing and your pre-reception bustling, including emergency on-site tailoring service for your entire party! Pricing upon request.


Our gowns are truly heirloom garments, and we encourage you to care for them after your event to assure their longevity. We can help you ship your gown to the top preservation specialist and have it returned directly to you cleaned, repaired as necessary, wrapped and ready for the next generation!


We think the perfect “something blue” is your monogram carefully sewn into the lining of your gown in a delicate “Bella Rosa Blue” thread, in a design of your choosing and including the date of your big day. How better to make your gown truly yours?




  • (804) 855-1000
  • (434) 284-9500
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Bridal Gowns, Wedding Dresses, Bridesmaids Gowns, Tuxedo Rentals and Formalwear in Richmond, VA and Charlottesville, VA